For people who own a website
Programmatic networks fill your page with strangers, then tell you what you earned. Perch does the opposite. You set the price. Your own readers see a slot that says "Advertise here now", and the ones who run a business buy it.
Free to set up. No traffic minimum. A 25% service fee applies only when an ad is actually paid for.
The mechanic
Your slot carries a visible invitation. A reader who runs a shop, a studio or a service can book it in about two minutes, without a salesperson, a contract or a minimum spend. That is demand your own audience creates, and no exchange can supply it.
Every hop takes a share and reports the result afterwards. One hop, at a price you set, is the entire difference.
| Programmatic network | Perch | |
|---|---|---|
| Who sets the price | An auction you cannot see | You do, per day, in plain money |
| Who the advertiser is | Anonymous, bought in bulk | Often someone who reads your site |
| Cookie banner | Required, because of their tags | Not needed. Nothing is tracked |
| Traffic minimum | Often rejected outright when small | None. A hundred readers is a start |
| Control of creative | You see it when your readers do | You approve or reject before it runs |
| What you are paid | A variable rate, explained after the fact | 75% of a number you chose in advance |
One script tag goes anywhere you can paste HTML. WordPress, Squarespace, a hand written index.html from 2009. It renders a slot and gets out of the way.
You name the daily rate. If nobody bites, lower it. If your space fills up, advertisers bid for the next opening and the price rises without you negotiating anything.
A higher bid wins the next slot to free up, never the one someone is already running. Bidding costs nothing until a slot actually opens and you accept.
The embed sets no cookies and profiles nobody. If your site is currently cookie banner free, adding Perch keeps it that way. That is a promise about architecture, not policy.
Share a slot and display time splits by what each ad pays, spread through the hour rather than clumped. Everyone sees the maths before they commit.
Advertisers are billed in advance for the period they bought and can cancel whenever. Nothing is charged for a day an ad did not run. That cuts both ways, and it is why they trust it.
Two advertisers sharing one slot. Turns are dealt out in proportion to what each pays, and the cheaper ad is spread through the cycle rather than dumped at the end of it.
Pick a size, set a price per day, and decide how many advertisers can share the rotation. Takes about a minute.
Drop the script tag where you want the slot. Until someone buys it, it shows a quiet invitation to advertise instead of an empty box.
A reader books the slot. You see the ad and the exact payout before deciding. Approve it, and it goes live in the next rotation.
Drawn to scale, so you can see what you are actually giving up. Size is fixed once a space is created, because advertisers build their artwork to fit it.
No projections, no averages borrowed from someone else's site. This is only multiplication, shown with the fee taken out rather than hidden in a footnote.
Drag any of the three. Nothing is rounded in your favour.
Statement, per month
The service fee covers card processing, payouts, hosting and support. It is charged only on money that actually arrives. An unsold day costs you nothing, because there is nothing to take a fee from.
Probably more than a programmatic network, which pays by the thousand impressions and needs scale to mean anything. Perch sells a day of display at a price you set, so a few hundred engaged local readers can be worth more to one nearby business than ten thousand strangers are to an ad exchange.
Usually someone already looking at your page. The slot carries a visible invitation, so a reader who runs a shop, a studio, or a service can book it on the spot. You can also send the link to a business directly.
No. Manual review is the default. You see the creative, the link, and your exact payout before you decide, and you can take a live ad down later with a reason that reaches the advertiser. Auto accept exists if you would rather not be asked.
No. The embed sets no cookies and does no visitor tracking. It requests whichever ad is currently live for your space and renders it. If your site needs no consent banner today, it still needs none after installing Perch.
That it is 25%. It is deducted from each payment to cover processing, payouts, hosting and support, and it is shown on screen before you accept any ad. No setup fee, no monthly charge, and no fee at all in a month where nothing sells.
Open a space
Set it up in a minute, paste one line, and let the invitation do the selling. Nothing to pay until an advertiser does.
Create your first ad space