Small Rectangle — 200 × 150

Where it goes

Older or hand-built templates often have a sidebar under 300 pixels wide. This is the shape for those, and for a small "supported by" block near the foot of a page.

What it does to your layout

Small enough to sit beside content without dominating it. The trade-off is real: at 200 by 150 there is very little room, and a subheading of any length will be set small. Keep the text short and this size works; treat it as a small rectangle and it does not.

What works inside it

A short heading and nothing else, or a simple image with a clear focal point. Long subheadings are what push this size down to its minimum type size.

Text ads are fitted automatically: the embed measures the box and grows the type until it no longer fits, then steps back one — so a short heading in a big slot is set large, and the same heading in a small one is set small, without ever overflowing or being stretched.

What to charge for it

Usually priced below the medium rectangle, because it is seen for the same length of time in less space. You set the number, and can change it whenever you like. The calculator will turn a daily price into a monthly figure.