One number. 25% of what an advertiser pays, taken at the point of payment. Everything else is free, including having a space that has not sold anything yet.
Card processing and payout fees, which are charged per transaction whether the sale is $2 or $200; hosting the embed and serving every ad request; the review, billing and payout machinery; and support. It is the cost of running the service, not a share of your revenue that we keep.
It is shown to you before you accept any ad, so you always see the exact amount you will receive rather than a rate explained afterwards.
Whatever daily price you set. They are billed in advance, can stop any day, and are not charged for days after they stop. If several advertisers share a slot, display time is split in proportion to what each pays per day — so a $9/day ad shows roughly nine times as often as a $1/day one.
Money accumulates as a balance and is withdrawn to your own Stripe account once it reaches $65.00. You do not need Stripe connected to create a space, run ads or earn — only to take the money out.
The two numbers that decide whether a small site earns anything at all are the entry requirement and the payout threshold, not the headline revenue share.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| Perch | None | 75% | $65.00 | Yes |
| TinyAdz | None stated — explicitly open to small and niche sites | Not published | $100 | Yes |
| Ezoic | Not published | Not published | Not published | Yes |
| Google AdSense | No published traffic minimum, but every site goes through an approval review | 68% | $100 (£60) | Yes |
| EthicalAds | 50,000 monthly pageviews, and developer-focused sites only | 70% | $50 | No |
| Mediavine | $5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions | Not published | Not published | No |
| Raptive | 25,000 monthly pageviews | Not published | Not published | No |
| BuySellAds | No published minimum — publishers must contact sales | Not published | Not published | No |
| Carbon Ads | Invite only — around 350 hand-picked sites worldwide | Not published | Not published | No |
Every figure above is taken from the named company's own published pages, or marked Not published where they do not state one. Checked 2026-08-26 — thresholds change, and a dated table is the only kind worth reading. Sources and the full comparison.
A site with 500 visits a month earns single-digit dollars on a network paying by impression. AdSense does not pay out below $100, and that balance simply carries forward — so a genuinely small site can run ads for years and be paid nothing at all. Perch's threshold is $65.00, and the money comes from a price you set rather than from a rate you find out about afterwards.
Optional, $6.00/month, and the only thing on this site with a subscription: it lets you fill your own unsold inventory with your own promo instead of the default banner. What is in Plus.
No. A space that never sells anything costs nothing, forever. The only money that moves is 25% of an actual advertiser payment.
There is no minimum, and no review of your site before you can list a slot. Whether it sells depends on whether a business wants to reach your readers, which on a local or niche site is often a question about who reads it rather than how many.
No. Create a space, paste the tag, review ads and earn without it. Stripe is only required to withdraw the balance.
If it ever changed, it would apply to future sales, not retroactively, and it would be announced before it took effect. It is 25% today and is stated in one place in the code so every page, email and receipt reads from the same number.