Last updated 20 August 2026
These terms govern your use of Perch ("we", "us"), the service operated at perchads.com. By creating an account or using the service you agree to them. If you do not agree, do not use the service.
Perch is a marketplace connecting owners of websites ("Site Owners") who wish to sell advertising space with people who wish to buy it ("Advertisers"). Site Owners create an ad space, set their own daily price, and embed a script on their site. Advertisers submit an advertisement and pay for it. We provide the platform, process payment, and pass the Site Owner's share to them under section 6.
We are not a party to the advertising arrangement itself beyond providing the platform and handling payment. We do not guarantee that any ad space will sell, that any advertisement will be accepted, or that any particular level of traffic, impressions, clicks or revenue will result.
You must be at least 18 years old and able to enter into a binding contract. One account may act as both Site Owner and Advertiser. You are responsible for everything that happens under your account, and for keeping access to your email secure — because we sign you in using a code sent to your email address, anyone with access to that inbox can access your account.
You must give accurate information and keep it up to date. We may suspend or close accounts that provide false information.
Displaying advertisements. Advertising on Perch is sold by the day, not by the impression. An Advertiser therefore pays for a period of display, and you must actually provide it. You must not:
We record the hostnames on which each embed is served in order to check this, and we may compare them with the site you declared.
Invalid activity and withholding. If we reasonably believe a Site Owner has breached this section — including by taking payment for display that was not genuinely provided — we may withhold or reverse the affected balance, refund the Advertiser, and suspend or close the account. Where we withhold an amount we will tell you why, and you may respond. We will not withhold amounts genuinely earned.
You must not use Perch to submit, host, promote or link to material that:
You must not attempt to interfere with the service, circumvent its limits, scrape it, or access accounts that are not yours. We may remove any advertisement or space, and suspend any account, where we reasonably believe this section has been breached.
Prices. Site Owners set their own daily rate. All amounts shown in the service are in US dollars unless stated otherwise, and are the amounts charged.
Service fee. We retain 25% of each advertising payment. This covers the cost of running the service — payment processing, payouts, hosting and support. The remaining 75% is credited to the Site Owner's Perch balance.
How payment is taken. Advertisers pay Perch. Card details are handled by Stripe and are never received or stored by us.
Balances. A Site Owner's share is credited to their Perch balance when payment is confirmed. A balance is a record of what we owe you; it is not a bank account, it is not client money held on trust, and it does not earn interest.
Withdrawal threshold. You may request a withdrawal once your available balance reaches $65.00. Below that amount your balance continues to accrue and remains yours, but cannot be withdrawn. We may change this threshold on notice under section 13.
Making a withdrawal. You must connect a Stripe account capable of receiving payouts. When you request a withdrawal, the amount is held aside and reviewed. If approved, we transfer it to your connected Stripe account; Stripe then pays it to your bank on its own schedule, which we do not control. If a withdrawal is not approved or cannot be sent, the amount returns to your available balance and we tell you why.
Display time. Where more than one advertisement is live in the same space, display time is divided in proportion to what each Advertiser pays per day — not equally. An Advertiser sharing a space is not buying exclusive display.
Refunds and chargebacks. Advertising is charged per day. If you stop an advertisement, it is removed from rotation and you are not charged for days after that. Where an advertisement is removed by the Site Owner or by us, charging stops at that point. Where a payment is reversed, charged back, or refunded after the Site Owner's share has been credited, we may deduct the corresponding amount from their balance or, if the balance is insufficient, recover it from them.
Taxes. You are responsible for determining, reporting and paying any tax arising from your use of the service, including VAT where applicable. Amounts shown are exclusive of any tax you may owe.
We do not guarantee, and nothing in the service should be read as promising:
Figures shown in the service — including estimated display share and any projected daily income — are estimates based on what is running at the time. They change as advertisements start and stop, and are not a forecast or a promise.
We may change, add to, or withdraw features of the service. Where a change materially reduces what you have already paid for, section 13 applies.
A Site Owner may reject an advertisement before it goes live, or take down a live advertisement, and must give a reason which we pass on. We may also remove advertisements or spaces, or suspend accounts, where we reasonably believe these terms have been breached or where we are required to by law.
We may refuse or remove any advertisement at our discretion, including where we consider it unsuitable for the service, without that constituting a judgement about you or your business. Where we remove a live advertisement, charging for it stops at that point and you are not charged for days it did not run.
You keep ownership of everything you upload. You grant us a non-exclusive, worldwide, royalty-free licence to host, reproduce and display that material for as long as necessary to operate the service — including displaying advertisements on the Site Owner's site. Perch's own software, branding and content remain ours.
You warrant that you have the rights necessary for the material you submit, and that it complies with these terms and with applicable law. You agree to indemnify us against claims, losses and reasonable costs arising from material you submit or from your breach of these terms.
The service is provided on an "as is" and "as available" basis. We give no warranties or representations of any kind about it, and all terms that would otherwise be implied by statute, common law or otherwise are excluded to the fullest extent the law allows. In particular we do not warrant that the service will be uninterrupted, secure, or free of faults, or that it will produce any result.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded. If you are dealing as a consumer rather than in the course of a business, nothing in these terms affects your statutory rights.
Subject only to the paragraph above, and to the fullest extent permitted by law, we are not liable for loss of profit, loss of business, loss of goodwill, loss of revenue, loss of anticipated savings, loss of or corruption of data, or any indirect or consequential loss, whether in contract, tort (including negligence), breach of statutory duty, restitution or otherwise, and whether or not we were advised of the possibility of it.
Subject only to the paragraph above, our total aggregate liability to you arising out of or in connection with these terms and the service shall not exceed £30. This is a ceiling on any and all claims taken together, not an amount payable, and not a sum we undertake to pay in any circumstance.
For the avoidance of doubt, we are not liable for the acts or omissions of any other user. We are not liable to an Advertiser for a Site Owner's site, traffic, audience or conduct, nor to a Site Owner for an Advertiser's advertisement or the page it links to. We are not liable for any failure or delay caused by something outside our reasonable control, including the failure or withdrawal of a third-party service on which the service depends, such as our payment provider or our hosting provider.
Your sole and exclusive remedy if you are dissatisfied with the service is to stop using it and close your account under section 12.
You may close your account at any time. We may suspend or close an account for breach of these terms, or on reasonable notice where we cease to provide the service.
On closure, live advertisements stop. Any balance you have already earned remains payable to you and may be withdrawn, subject to the threshold in section 6 and to you having a connected Stripe account able to receive it. We may retain records where we are required to for legal, accounting or fraud-prevention purposes.
We may change these terms. Where a change materially affects your rights — including any change to the service fee or the withdrawal threshold — we will give reasonable notice by email or in the service before it takes effect. Continuing to use the service after that constitutes acceptance.
These terms and any dispute arising out of or in connection with them, including any non-contractual dispute, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, save that if you are a consumer resident elsewhere in the UK you may also bring proceedings in your local courts.
If any provision is found unenforceable, the rest continues to apply. Our failure to enforce a provision is not a waiver of it. You may not transfer your rights under these terms without our consent. These terms are the entire agreement between us in relation to the service. No third party may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
Questions about these terms: legal@perchads.com.