Both sell advertising on your website. They work in opposite directions: BuySellAds brings advertisers to your slot, and Perch lets your own readers buy it.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| BuySellAds | No published minimum — publishers must contact sales | Not published | Not published | No |
| Perch | None | 75% | $65.00 | Yes |
Sources, checked 2026-08-26: BuySellAds (www.buysellads.com)
Your site is large enough for a sales team to represent, and you want them selling on your behalf.
You want to list a slot today without talking to anyone. There is no self-serve publisher onboarding there.
A real sales force. If your site is big enough for them to represent, they will go and find advertisers and negotiate on your behalf — which is work no self-serve marketplace does for you.
BuySellAds has salespeople who will go and find advertisers, if your site is big enough for them to represent and you are willing to contact sales and wait. Perch skips all of that: you list a slot in a couple of minutes, at your price, without speaking to anyone. The selling is then yours to do — which for a site with a real readership means putting the space in front of people already reading it, not cold-calling anybody.
On BuySellAds the rate is an outcome — set by an auction, a matched advertiser, or a managed partner, and reported to you afterwards. On Perch you type a number: what one advertiser pays for one day in your slot. Nothing sells below it.
On BuySellAds they come from a pool you do not choose. On Perch the slot itself carries an invitation, so the buyer is usually someone already reading the page — a local business, or another site in the same niche.
Direct-sold and programmatic placements. Perch's embed sets no cookies and writes nothing to the visitor's device, so it does not itself create a consent-banner requirement. The full detail is on the security page, including the exact byte size the script adds to your page.
BuySellAds does not publish a payout threshold. Perch pays out at $65.00, into your own Stripe account. For a site earning a few dollars a month, that gap is the difference between money arriving and a balance that only ever grows on a screen.
Usually yes, and plenty of sites should. They are not the same slot: a direct-sold space in a prominent position alongside network fill elsewhere on the page is a normal arrangement, and it is worth checking BuySellAds's own terms about what may run beside their units.
No published traffic minimum, but every site goes through an approval review
$5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions
The full comparison table covers every network here with sources, or work out the numbers for your own site with the earnings calculator.