Perch is an ad network for websites that want a Google AdSense alternative without the cookie banner. Perfect for people who want a more direct connection with their advertisers, no ad network managing ads in between. You set the price of the ad.
A site owner creates an advertising space, sets a price per day, and pastes one script tag into their website. A visitor who wants to advertise can click that slot and buy it. The site owner optionally approves the ad before it runs, keeps 75% of what is paid, and can stop at any time.
There is no auction you cannot see, no behavioural targeting, and nothing stored on a visitor's device — which is why the embed does not need a cookie banner.
Display advertising has consolidated around scale. Networks that pay well have entry requirements measured in tens of thousands of pageviews or thousands of dollars of existing ad revenue, and the network with no entry requirement does not pay out below $100 — a bar a small site may never reach. The result is that a genuinely good site with a few hundred committed readers has no realistic way to earn from advertising, even though there is often a business two streets away that would happily pay to reach exactly those readers.
The whole product is an attempt to make that transaction possible without a salesperson, a media kit, an invoice, or a minimum spend. How it compares to the alternatives is set out in full, including where they are better.
Perch is operated by Perch Ads, based in the United Kingdom and governed by the laws of England and Wales. Company registration is in progress; the number and registered office will be published on this page and in the site footer as soon as they exist.
It is self-funded and has taken no outside investment. It is small, and deliberately so — but it is a business, not an experiment, and it handles other people's money accordingly. If it ever stops operating, the terms set out what happens to balances that have not yet been withdrawn.
To provide the platform, card processing, payouts, hosting of your ads and support we take 25% of what an advertiser pays. There is no fee to create a space, no monthly charge, no charge on an unsold day, and nothing is taken from a publisher's balance for any other reason. The full pricing page shows the arithmetic. A fully optional small annual fee is payable if you choose to promote your own advert in the empty ad slot, while you wait for an advertiser. We call this "Perch Plus".
General and support: support@perchads.com. Legal, privacy and data protection: legal@perchads.com. More on the contact page, and on how the service is built and secured.