Both sell advertising on your website. They work in opposite directions: Raptive brings advertisers to your slot, and Perch lets your own readers buy it.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| Raptive | 25,000 monthly pageviews | Not published | Not published | No |
| Perch | None | 75% | $65.00 | Yes |
Sources, checked 2026-08-26: Creator requirements (raptive.com/creators)
You are past 25,000 monthly pageviews with mostly US, Canadian, UK, Australian or New Zealand readers and want a managed partner.
You are nowhere near 25,000 pageviews a month, which is most sites.
Everything that comes with a managed partner at scale -- an ad ops team, direct-sold premium campaigns, and revenue guarantees on the upper tiers. This is a different business from ours, aimed at sites many times larger.
Nobody finds your advertiser for you. There is no demand pool to fall back on — the slot fills when one of your own readers, or a business you approach, buys it. On a site with no local or niche connection to its audience, that is a real disadvantage against a matched network.
On Raptive the rate is an outcome — set by an auction, a matched advertiser, or a managed partner, and reported to you afterwards. On Perch you type a number: what one advertiser pays for one day in your slot. Nothing sells below it.
On Raptive they come from a pool you do not choose. On Perch the slot itself carries an invitation, so the buyer is usually someone already reading the page — a local business, or another site in the same niche.
Full programmatic stack. Perch's embed sets no cookies and writes nothing to the visitor's device, so it does not itself create a consent-banner requirement. The full detail is on the security page, including the exact byte size the script adds to your page.
Raptive does not publish a payout threshold. Perch pays out at $65.00, into your own Stripe account. For a site earning a few dollars a month, that gap is the difference between money arriving and a balance that only ever grows on a screen.
Usually yes, and plenty of sites should. They are not the same slot: a direct-sold space in a prominent position alongside network fill elsewhere on the page is a normal arrangement, and it is worth checking Raptive's own terms about what may run beside their units.
No published traffic minimum, but every site goes through an approval review
$5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions
The full comparison table covers every network here with sources, or work out the numbers for your own site with the earnings calculator.