Both sell advertising on your website. They work in opposite directions: Raptive brings advertisers to your slot, and Perch lets your own readers buy it.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| Raptive | 25,000 monthly pageviews | Not published | Not published | No |
| Perch | None | 75% | $65.00 | Yes |
Sources, checked 2026-08-26: Creator requirements (raptive.com/creators)
You are past 25,000 monthly pageviews with mostly US, Canadian, UK, Australian or New Zealand readers and want a managed partner.
You are nowhere near 25,000 pageviews a month, which is most sites.
Everything that comes with a managed partner at scale -- an ad ops team, direct-sold premium campaigns, and revenue guarantees on the upper tiers. This is a different business from ours, aimed at sites many times larger.
Raptive brings an ad ops team and premium campaigns to sites doing 25,000 monthly pageviews and up. Under that number there is no offer to weigh. Perch asks for no traffic at all, and the price is yours to name rather than an outcome reported back to you at the end of the month. The part you own is the invitation — which is exactly how a shop sells its window, and it works at any size.
On Raptive the rate is an outcome — set by an auction, a matched advertiser, or a managed partner, and reported to you afterwards. On Perch you type a number: what one advertiser pays for one day in your slot. Nothing sells below it.
On Raptive they come from a pool you do not choose. On Perch the slot itself carries an invitation, so the buyer is usually someone already reading the page — a local business, or another site in the same niche.
Full programmatic stack. Perch's embed sets no cookies and writes nothing to the visitor's device, so it does not itself create a consent-banner requirement. The full detail is on the security page, including the exact byte size the script adds to your page.
Raptive does not publish a payout threshold. Perch pays out at $65.00, into your own Stripe account. For a site earning a few dollars a month, that gap is the difference between money arriving and a balance that only ever grows on a screen.
Usually yes, and plenty of sites should. They are not the same slot: a direct-sold space in a prominent position alongside network fill elsewhere on the page is a normal arrangement, and it is worth checking Raptive's own terms about what may run beside their units.
No published traffic minimum, but every site goes through an approval review
$5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions
The full comparison table covers every network here with sources, or work out the numbers for your own site with the earnings calculator.