Project Wonderful closed in 2018 and people are still looking for a replacement. Here is what Perch does the same way, and what it does differently.
| Network | Minimum to join | Publisher share | Payout threshold | Self-serve |
|---|---|---|---|---|
| Project Wonderful | None — closed August 2018 | 70% (took 30%) | Not published | Yes |
| Perch | None | 75% | $65.00 | Yes |
Sources, checked 2026-08-26: Project Wonderful (en.wikipedia.org/wiki/Project_Wonderful) · Post-mortem by Matthew Skala (ansuz.sooke.bc.ca/entry/345)
Nothing — it closed in August 2018.
You are looking for what replaced it. The model here is the same one: time on a site, bought by auction, with no traffic minimum.
Nothing any more; it shut down in 2018. It is here for the reader who is looking for what replaced it.
Nobody finds your advertiser for you. There is no demand pool to fall back on — the slot fills when one of your own readers, or a business you approach, buys it. On a site with no local or niche connection to its audience, that is a real disadvantage against a matched network.
On Project Wonderful the rate is an outcome — set by an auction, a matched advertiser, or a managed partner, and reported to you afterwards. On Perch you type a number: what one advertiser pays for one day in your slot. Nothing sells below it.
Project Wonderful's advertisers were, very often, other people in the same community — which is exactly the pattern here. The slot invites whoever is reading it.
No behavioural tracking — the position it was known for. Perch's embed sets no cookies and writes nothing to the visitor's device, so it does not itself create a consent-banner requirement. The full detail is on the security page, including the exact byte size the script adds to your page.
Project Wonderful does not publish a payout threshold. Perch pays out at $65.00, into your own Stripe account. For a site earning a few dollars a month, that gap is the difference between money arriving and a balance that only ever grows on a screen.
Not applicable here.
No published traffic minimum, but every site goes through an approval review
$5,000+ in annual ad revenue for the main programme; the Journey tier starts at 1,000 sessions
The full comparison table covers every network here with sources, or work out the numbers for your own site with the earnings calculator.